Applications for Walton County Tourism Event Program Funding Now Open

Walton County Tourism offers two separate event funding programs designed to support events that enhance the visitor experience and promote tourism within Walton County. Each program has a different purpose, application process, and evaluation criteria. While both programs support community events, they serve different purposes and have distinct application requirements.
Applicants may apply to only one program per event and are encouraged to review the information and guidelines below carefully before applying.

Funding through both programs is intended for events taking place between October 1, 2026 and September 30, 2027.

Community Event Sponsorship Program 2026-2027​

The Community Event Sponsorship Program provides financial support to upcoming events that demonstrate strong marketing value, tourism visibility, and alignment with Walton County Tourism’s goals. Sponsorships are intended to support future events and are awarded based on the event’s projected impact, promotional reach, and visitor engagement.
* This program is separate from the Event Grant Reimbursement Program and has different eligibility and evaluation criteria.

Before Applying​

Applicants should review the following materials prior to submitting an application: Community Event Sponsorship Program and Timeline.

Application Process​

• Complete the Community Event Sponsorship Application
• Submit all required supporting documents as instructed within the application

Supporting documents must be emailed to: WCT.CommunityEventSponsor@gmail.com

Marketing Event Grant Reimbursement Program 2026-2027​

The Marketing Event Grant Reimbursement Program reimburses eligible marketing expenses for events held in Walton County that promote tourism and meet program requirements. Applications are submitted in advance for events proposed for the upcoming fiscal year; however, reimbursement occurs only after the event has taken place and all required documentation has been submitted and approved.
* This program is separate from the Community Event Sponsorship Program and has different eligibility and evaluation criteria.

Before Applying​

Applicants should review the following materials prior to submitting an application: Walton County Event Reimbursement Grant Program + Timeline

Application Process​

• Complete the Event Grant Reimbursement Application
• Submit all required supporting documents as instructed within the application

Required documents must be emailed to: WCT.EventReimbursement@gmail.com

Application Deadline​

Both applications will open on February 11, 2026 and remain open for nine weeks.
Deadline to apply:
Wednesday, April 15, 2026
Late or incomplete applications will not be considered under any circumstances.
Questions?
If you have questions regarding either application or are unsure which program is the best fit for your event, please contact: Cecilia@WCFLTourism.com